Top 10 Workout Trends for 2018
With each passing day, another passing fad blows into the club industry just to be quickly swept away by the next rising breeze. Moving into 2018 the most notable of these trends, and the two that seem to have what it takes to become a staple in big box clubs and fitness facilities around the globe come with a glimmer of hope to produce some real revenue. Let’s start some of the obvious ones however before we move into the good stuff!
1. Wearable tech.
No doubt we all have seen and heard a billion pitches about the newest latest and greatest in wearable fitness technologies till we can no longer differentiate one smart watch from the next. And here in lies the final word on this movement, in short, the body has a set number of functions in which any item can monitor externally, and once these are exhausted the development will need to move to RFID chip implant technologies. We can use the wearable’s through the same RFID tech to gain access to a site location as well as gather use data within our facility. The final evolution of wearable’s will probably fall somewhere in the membership card zone with a very inexpensive band that can gather all the data for both the user and club and transmit that data to a mobile phone or software for processing. With software companies innovating their mobile applications to allow for both bar code scanning and RFID proximity reader capabilities on everyone’s best friend (their cell phone) the industry will likely move away from costly membership cards and other forms of member check in hardware altogether.
2. High Weight Low Rep Strength Training
Not as much of a fad as a revisit to older muscle building and toning techniques. We see many trainers and classes pushing the heavy weight low rep technique that is essential in building muscle mass and producing faster results then low weight high rep muscle memory training. We also will begin to see trainers producing a higher level of technical data for their clients as people push for a digital expression of their physical experience.
3. Body Weight Training
The counter to the above-mentioned trend this takes our bodies and uses its natural weight and surroundings to produce results. This low-cost minimalist approach to training resonates well with millennials and can be easily implemented into and Personal Training program. With the right talent at the helm to motivate and impress, this throwback to the dark ages of athletic bravado can produce solid revenue with little investment. Sidebar here, you need to build value in not only your trainer but also your facilities ability to offer something more substantial than four walls and a mat.
4. (HIITS) High-Intensity Interval Training
These 30 minutes or less hard-hitting programs continue to infiltrate the industry due to their proven success. They will not be going away any time soon as we as a population continue to decrease our attention span and increase our expectations. One way to capitalize on these programs is through a solid Client Portal where members can register and pay for these services online allowing you to fill your classes and eliminate down time throughout the day.
5. Group Training
As a new social norm, these group training classes have begun to replace nights out at the bar for many young professionals and soccer moms alike. As our society faces further withdrawal into our digital personas we have begun to lose touch of the social personal interaction that was unavoidable not so long ago. Strong group classes add a sense of community and build long lasting membership retention, a must for all fitness facilities to thrive in today’s marketplace.
6. Weight Loss
No surprise here, weight loss will always find its way to the top ten lists, the catch is how do we monetize this in a way that keeps members coming back year after year. Creating a detailed and user specific Bio Profile for each individual member can allow you to track and produce tangible data while instilling a sense of personal devotion to each member.
7. Educated Instructors
Insisting that all your training staff be certified and educated, though obvious, is sometimes a procedure that is overlooked.
Yoga continues to grow in popularity year after year with little indication of slowing down. This has led to the growth of what I consider the two most important trends we see in the industry today.
9. Health and Wellness
This is the first substantial trend in the fitness industry that we cannot ignore. People no longer consider nutrition and physical fitness as two separate entities but as a mingled and fully intertwined process of developing a healthy life style. Providing members with a comprehensive fitness and nutrition tracking software allows you to manage each member’s work out as well as dietary progress.
10. Boutique Gym Settings
The inclusion of these small boutique facilities that integrate small community settings and highly result driven workout classes will be a requirement for all fitness facilities as we move forward as an industry. The small town feel and dedicated training staff operating within an aesthetically soothing environment is profoundly effective at building the entire body, spirit, and mind. Creating these processes within your facility will multiply your membership retention exponentially.