Why Members Are Not “Checking-in” at Your Gym and How to Change That

More and more people are going to the gym these days, after becoming very health conscious. This has led to gyms springing up like mushrooms after the rain and a fierce battle over customers.  Thus, reaching out to members has become key in order for a gym to remain competitive.

The Internet has become the best way to reach out to both existing member and potential customers. And while traditional online advertising is still effective, social media is the best way to go, given that people access Facebook or Twitter all the time. Here’s how you should run your social media accounts in order to engage you members.

First thing you need to do is to select a campaign topic, what makes your gym stand out from the rest. Is it bodybuilding, strength training, bootcamps, post pregnancy recovery? Do a brainstorming with your staff and come up with the best message to spread around the social media platforms. First, you need to make sure your members can find you on these platforms, so be sure to advertise them both on your website and inside your gym.

Next thing to do is to adapt your message for each social media platform. With Facebook you could try to reach out to your members’ friends. With Twitter, the best way to go is to use some witty one-liners. On Pinterest, you should focus on spreading your message using images, while on Youtube you should use the best videos that can help you convey this message. Be very careful when choosing the images and videos, as they have to target your entire audience. Try using them to show people how your gym stands apart from the rest, and post “before and after” images of your members so that people can see how effective your methods are.

Posting without engagement won’t give you the desired results, so, apart from showing how great your gym is, you have to find a way to make your members like and share your posts. Giving them perks, like free towels or t-shirts for likes and shares on your social media sites is a great way to increase engagement and spread your message to potential customers as well.

You should also encourage your members to “check-in” every time they visit your gym by offering them free personal training and other perks.

The best “engagement” you can get online is a review. Encouraging your members to share their experiences in your gym will be one of the best ways to attract new customers and retain old ones.

5 Ways to Improve Cash Flow

More often than not, fitness and health clubs struggle to make use with a limited budget. This is why it is essential, especially for new clubs, to account for every dollar that comes in and out of your business.

In the beginning, a club owner will have to spend a massive amount of money, on equipment, staff, personal trainers, management software and other essential things to running a club. At this stage, if you are a club owner, you are probably operating at a loss. But the expenses don’t stop there. You have to pay monthly salaries to employees and independent contractors, rent, electricity, water and maintenance bills. And you always need to have an emergency budget ready at a moment’s notice in case of an equipment breakdown. Payment for these factors cannot be deferred, and they represent a struggle even for the experienced club owners.

These are just some of the reasons why you need a good cash flow to survive in this business. Here are some ways to help you improve it:

1.Have an on time collection procedure. Utilizing a gym membership management system like Visual ClubMate will help you know exactly when your members are set to pay you, which of them are about to go into default. Don’t let you hard earned dollars get away just because you can’t keep track of when you should get paid. This is the best way to make sure that your business will keep growing.

2.Cut down your costs. There’s always a way to save some money by cutting down your expenses, like the electricity bill for example. If your facility is not opened 24 hours per day, or you have wide gaps of down time throughout the day, you can turn off non-essential equipment when no one is using them. The same goes for heaters or air-conditioning units.

3.Offer promotions. These are a great way to secure payments in advance from you members. Promotions such as “get 3 months for the price of 2” will help you quickly increase your cash flow and, with such a generous discount, member retention as well.

4.Offer discounts. Discounts are another great way to improve your cash flow. Giving your members a 5% discount for renewing their membership before it expires will keep them happy and at your gym. This is also a great strategy for owners who have just opened their gyms.

5.Pay taxes on time. Yes, taxes will drain money from your account but you should always pay them before they are due. Otherwise you run the risk of paying penalties, which means more money out of your pocket.