How to select the right software for your gym. The “why”, “how” and “what” of the selection process

Choosing the right club management software for your gym is essential for a successful business. Often, selecting the right software can be overwhelming because of the high number of software solutions available on the market.

You should start by asking yourself three questions: why, how and what. Why do I need a club management software? How will it create value for my business? What are the software features I can’t live without?

Let’s take them one by one.

Why do I need a club management software? In today’s market there are a million reasons why you would need such a software. Is it because you want to increase the member retention rate? To keeping track of member progress or to decreasing costs? Whatever your reasons, you need to have a clear picture in head before you start searching.

How will it create value for my business? Now that you know what your needs are, you can start analyzing the available softwares and what features they offer. You should analyze all of these individually, keeping in mind your “whys”, and see how each and every one will help your business. However, you should not stop there. Look for how all these feature interact with each other and what extra value they have. For example, let’s say that a software has scheduling for group classes and automated emails. Both of them are great features but what if another software allows you to reserve group classes and have automated emails to confirm/remind your members of their upcoming class? Now that is great value.

What are the software features I can’t live without?  No club management software. If there was one, the other developers would have long been out of business.  Each one has a different user interface, user experience and product features. The chances of finding a club management software that has all the features you are looking for is small, so you should always have an idea of what is essential for you and your business.

The same three questions apply to club owners that are looking to switch from one developer to another but with a small variation. Instead of “why do I need a club management software?” you should ask yourself “Why am I not satisfied with my current club management software?”.

If you are looking for a club management software, whatever the reason, please take a minute to see why Visual ClubMate might be the right software for you. Since 1995, we have helped clients all over the world, achieve operational excellence with a truly comprehensive “Fitness Software”.

 

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