Getting new members to sign up to your gym is always a great feeling. It is a new credit card into your system and you want to give that person the best possible services and experience, so that he can bring him friends to your company as well. While getting him and his friends to sign up is great, you must always remember that the long-term, consistent clients are the key to your success.
So, now that you got them to sign up for a month, how do you make them come back after the first 30 days are over?
The first key to increasing member retention is to make them feel like they are part of a community. In order to create a tight community, try holding regular events for your members. Also, encourage them to come early before a class, so that they get to interact with other members before training and create bonds. Don’t forget that new members might not know anyone from your gym, so spend some time with them and introduce them to the gym’s “veterans”. Lastly, encourage your staff to engage in the lives of all members both the newer folks and the old-timers.
The second way to increase member retention is to keep communicating with your customers at all times. Keep track of members who have not been at the gym for a week or two (usually this is a sign of a disengaged member) and contact then, either via phone or email. Also, if one of your staff has a closer relationship with the member you can ask them to get in touch with that person.
Lastly, you want to make sure that your members are constantly progressing. No one wants to commit a lot of time and money into an activity and not get results. You should try to closely monitor their progress and review it with them at least once a month. Keeping your members on the right track will ensure that they will continue to come to your gym.
These are just 3 ways of increasing you member retention. If you have 10 or 1.000 members, keeping track of all of them is hard if you don’t have the right club management software. Visual ClubMate is one of the best management software available on the market that has multiple features which will help you improve your member retention.