This gym software feature will hook your members for life

Finding the right gym for you isn’t always an easy thing. It’s the place where you’re going to spend a lot of time, energy and money, so picking a place where you feel comfortable is crucial. Otherwise, you end up canceling your membership after only a couple of months and move on to the next gym.

In the last 5 years I’ve switched gyms 4 times, and not because I’m a tough customer.  The quality of the equipment and services was above average, the prices reasonable and the crowd pleasant.  What more do you want from a gym, you might ask. How about some good, if not great, staff interaction?

The first contact you have with the gym, as a client, is with the front desk staff. At first, everyone is all smiles, and ready to help you with anything, but after a few weeks, once you become a “regular”, they begin to show their true face. How many times have you walked into a gym and found the front desk staff with their face buried into their phone or flirting with the personal trainers? Too many times. And it just ruins your entire workout. This was exactly the reason why I gave up on the first three gyms.

The staff of the forth gym wasn’t all that different and I was ready to cancel my membership, when something amazing happened.

It was my birthday, but also leg day, so I had to go do my workout.  I got to the gym, went to the front desk, gave the staff my name (they had no software, just some Excel spreadsheets) and received my towels. Just as I was about to head to the lockers, the receptionist gave me a big smile and said “Happy Birthday!”, after which she handed me a small gift bag, which contained a pair of gym gloves.

Needless to say, at that point they won me as a customer for life. Not because of that free pair of gloves, or because the girl at the front desk smiled for the first time in over a month, but because I knew that somebody at that gym cared enough to know when my birthday was.

After some time, I learned that in order to keep track of all the birthdays, one of the women working at the front desk created a spreadsheet file which contained all the birthdays of the members. Then, at the start of each year, she would mark them on a calendar which sat on the desk.

Yes, the staff invested a lot of time into this, but at the end of the day it was worth it. I haven’t changed gyms since, and each time I go there I see a lot of long time regulars.

Is this something you want to do in your gym? If so, don’t rush to grab your pen and calendar just yet, as nowadays you have a much simpler solution.

Visual ClubMate, our gym management software, has a built-in solution that helps you identify members birthdays in mere seconds. As soon as one of your members checks in, an alert appears on your PC screen, informing your staff of a member’s birthday. This way, all you have to do is prepare gift bags in advance, and present them when necessary.

You can also use Visual ClubMate’s reports system to immediately generate a file with birthdays for each month of the year. You will never miss one a member birthday again, even if that person doesn’t come to train on that day. Even a simple text message will show them that you care.

Contact us today to set up a demo!

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